Stablecoins Market Positioning Strategy in 2025: Identifying Unique Value Propositions

The global market for Stablecoins was estimated to be worth US$ 25340 million in 2024 and is forecast to a readjusted size of US$ 247567 million by 2031 with a CAGR of 43.3% during the forecast period 2025-2031. Stablecoins are cryptocurrencies designed to maintain price stability, and their value is usually anchored to one or more relatively stable assets, such as fiat currencies (such as the US dollar), commodities (such as gold), or other cryptocurrencies. Stablecoins play the role of "stable value storage" and "transaction medium" in the crypto market by reducing price volatility. Its core goal is to solve the problem of drastic price fluctuations of traditional cryptocurrencies (such as Bitcoin and Ethereum), provide a liquidity bridge for the cryptocurrency market, facilitate users to quickly enter and exit crypto assets, and support stable pricing in decentralized finance (DeFi) lending, trading and other scenarios.