Hypoallergenic Cat Food Market Positioning Strategy in 2025: Identifying Unique Value Propositions

The global market for Hypoallergenic Cat Food was estimated to be worth US$ 5809 million in 2024 and is forecast to a readjusted size of US$ 13340 million by 2031 with a CAGR of 12.8% during the forecast period 2025-2031. According to Our PET Supplies Research Center, the global pet industry reached $ 261 billion in 2022, a year-on-year increase of 11.3%. The United States gains the highest pet penetration rate and becomes the largest pet market. According to the American Pet Products Association (APPA), 66% of American households keep pets, and the total industry sales was about US$136.8 billion, an increase of 10.8% over 2021. According to IVH, the German pet products industry association, the number of pets in Germany reached 33.4 million in 2022, with a total turnover of nearly €6.5 billion. The 2023 China Pet Industry Trend Insight White Paper released by JD shows that the market size of the four major pet physical commodities is increasing year by year: pet supplies account for 45%, pet staple food accounts for nearly 35%, pet snacks account for 12%, and pet medicine and health care account for 631%.