For this character design excercise I decided to create a character series based on a product and create branded goods around the character. For this project, I created a cute Bear Mascot Character based on different coffee drinks. The branded materials are a visualization of which kind of materials could be created from these Mascot Characters. Some of the materials include: posters, packaging for products such as canned drinks, apparel and a collectible card series. The Collectible Card series includes a brief description of each bear character. These profiles are written in a similar way of how coffee blends anf flavour profiles are described.