I designed the key visual (KV) for Dropdead, a streetwear brand that represents boldness and individuality through a dark aesthetic. The visual concept takes inspiration from Gothic streetwear culture and the nostalgic PlayStation PSX era, combining raw textures, grayscale tones, and distorted visual elements. The black and gray palette reflects the brand’s dark, mysterious identity, while the PSX-inspired style brings a sense of retro-futurism and underground energy. This fusion creates a unique visual language that captures Dropdead’s rebellious spirit — raw, nostalgic, and unapologetically modern.