About the Design Production Time: 2 days Tools / Skills Used: • Illustrator • Photoshop • ChatGPT • Perplexity AI • UI/UX • Branding • Marketing Design Highlights: 1. Natural Aesthetic • Used a slightly distorted, handwritten font to convey a handmade feel • Natural color palette (olive green and brown) • The letter “i” was inspired by a twig (originally considered drawing it as an actual twig, but it felt too detailed and lacked unity, so it was rejected) • Curves were emphasized while avoiding straight lines 2. Appealing to the Female Target Audience • Slim and delicate elements (font, stems, and flowers) for an elegant impression • Consistent use of gentle curves 3. Representing the Gift Concept • Included a single-stem flower to evoke the feeling of giving or receiving a gift 4. Simplicity and Minimalism • Thin fonts and illustrations • Minimal hand-drawn illustrations (no leaf veins, overall compact layout) 5. Overall Atmosphere • Aiming to bring a sense of peace and comfort to the target audience • Focused on creating a natural, handmade look through intentional imperfection and asymmetry while maintaining a sense of visual harmony ⸻ Design Process 1. Define the project challenge 2. Extract keywords (to spark visual ideas) 3. Research the market (gift & lifestyle shops) using statistics and surveys 4. Deeply understand the target audience through data 5. Brainstorm and memo different ideas for fonts, colors, and shapes 6. Combine promising design elements 7. Visualize the ideas in multiple drafts 8. Refine and polish the best concepts 9. Finalize the design ⸻ Project Details Store Name: noni Business Type: Select gift shop, offering natural and handmade items from Japan and abroad Target Audience: Women aged 30–50 who value a simple, mindful lifestyle Concept: “A spoonful of the extraordinary in everyday life.” — “noni” means “gift” in Hawaiian Goals: • Clearly communicate the brand’s worldview • Leave a lasting impression through the logo Emotional Goals for the Audience: • Feel at ease • Feel relaxed • Feel a sense of reward or indulgence Mood Keywords: Natural / Feminine / Simple / Soft / Gift-like / Handmade ⸻ My Passion for Design “I want to express love through design — or help others express it.” I love creating designs that feel easy to use, easy to understand, and spark joy. What excites me the most is imagining how someone will feel when they interact with my design. I believe that designing with empathy — considering the feelings of others in every creative decision — is not just good design, but one of the most meaningful things we as humans can do. That’s why I always start by getting to know the person I’m designing for. Because the heart of great design begins with understanding. This project is based on a fictional shop.